explain why you would be more likely to purchase this product online or at a physical retailer in the future.

Miniproject 2 the wheel-of-retailing theory (refer to Figure 12.1) suggests that retailers change their overall strategy over time as they become more established. Your task for this mini project is to conduct internet-based research into three well-established retail chains. review their history, which is often provided in an

“about us” page on their website, to determine where and when they were originally established and what their retail strategy (that is, merchandise, service levels, servicescape, pricing)

was at that time. You may also be able to find additional information from older newspaper and magazine articles and even older advertisements for the retailer on the internet.