Today, traditional brick-and-mortar retailers are faced with competition from B2C e-commerce. What are some of the benefits
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Today, traditional brick-and-mortar retailers are faced with competition from B2C e-commerce. What are some of the benefits and limitations of B2C e-commerce? Appendix
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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