Today, traditional brick-and-mortar retailers are faced with competition from B2C e-commerce. What are some of the benefits

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Today, traditional brick-and-mortar retailers are faced with competition from B2C e-commerce. What are some of the benefits and limitations of B2C e-commerce?              Appendix

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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