For Further Research (Individual) Assume you are the owner of a local Mexican restaurant. You are seeking

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For Further Research (Individual) Assume you are the owner of a local Mexican restaurant. You are seeking ways to increase your business. You believe that bundling items on the menu will increase the average ticket per customer. A suggested bundle offer would include the items below:

Item Menu price Chips, Salsa, and Guacamole $4.00 Chicken Burrito with rice and beans $10.50 Flan $3.00 Non-alcoholic beverage $2.50 You are considering three different prices that you might charge for the bundle: $14.00, $16.00, and $18.50.

Design and conduct research to determine which price will maximize profits.

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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