What trade-offs marketers have to make when deciding whether to standardize or localize their global advertising and

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What trade-offs marketers have to make when deciding whether to standardize or localize their global advertising and communications?

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

1st edition

Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:41 AM

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What trade-offs marketers have to make when deciding whether to standardize or localize their global advertising and

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marketers must weigh the following factors when choosing whether or not to standardize their worldwi...View the full answer

Global Marketing Contemporary Theory Practice and Cases

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