For Further Research (Individual) identify an innovative product that was just recently introduced into the market and
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For Further Research (Individual) identify an innovative product that was just recently introduced into the market and using the five characteristics that affect the rate of adoption (relative advantage, compatibility, complexity, trialability, and observability) evaluate the product on each respective characteristic. Based on your evaluation state whether you believe the innovation will be quickly adopted, slowly adopted, or adopted at a rate somewhere in between.
Use your best judgment in making this determination.
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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