Ethics Should a company opt to manufacture a product with a cheaper component if it knows that

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Ethics Should a company opt to manufacture a product with a cheaper component if it knows that its inclusion will moderately increase the physical safety risk of the product for consumers? What if it is known that the increase in cost of using the more expensive and safer component will lead to about a 50 percent lower adoption rate for the product by consumers, does it become more justifiable to do so then?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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