Critical Thinking Are there potential risks to involving consumers in the development of new products through processes
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Critical Thinking Are there potential risks to involving consumers in the development of new products through processes associated with value co-creation as discussed in the chapter? What factors might make a value co-creation approach more or less suitable for the development of a new product?
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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