Critical Thinking products such as video games produced for traditional gaming consoles used to be sold only

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Critical Thinking products such as video games produced for traditional gaming consoles used to be sold only as physical items, but of course now they can also be downloaded onto a gaming console (such as Xbox one or playStation 4). For a video game that is exclusively sold as a download, how do you think the new product development process might vary compared to the process involved in producing a video game sold exclusively as a physical product?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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