However, Apple’s new product development path was not smooth, and they had multiple challenges along the way. the phone design changed several times, they had difficulties organizing suppliers, patents for certain technologies had to be acquired, and so on.

Your task in this mini project is to research the new product development process undertaken by Apple for the development of the iphone.

How similar is the new product process undertaken by Apple with the development of the iphone as compared to the new product process outlined in the textbook? Why do you think there may be some differences between the textbook process and the real-life process used by Apple?