For Further Research (Individual) Select any consumer packaged goods companys product that has been around for at
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For Further Research (Individual) Select any consumer packaged goods company’s product that has been around for at least two decades and find at least five print advertisements from throughout that time frame. From the marketing communication content, how has the product’s target customers and positioning changed over time and why do you believe these changes have occurred? If the product’s target customers or positioning have not changed, what might explain the product’s ability to remain the same in its targeting and positioning?
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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