Go to the website www.pcworld.com/printable/article/id125772/ printable. html#. Take a look at some of the flops of the
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Go to the website www.pcworld.com/printable/article/id125772/
printable. html#. Take a look at some of the flops of the IT industry.
Pick several examples and using the five product characteristics that have an important effect on how quickly (or if) a new product will be adopted by consumers, explain why they might have failed.
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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