For the same product you selected, what stage in the adoption process do you believe that product
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For the same product you selected, what stage in the adoption process do you believe that product currently occupies with most consumers? What leads you to this conclusion?
Why is knowledge of the adoption process important in marketing planning?
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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