Pick any one of the products and consider the process that Procter & Gamble probably went through
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Pick any one of the products and consider the process that Procter & Gamble probably went through when initially developing it. Give an example of how each of the steps in Table 7.4, ‘Phases in new product development’, might have been utilised for that product.
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Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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