How do you suppose CRM can help link the marketing and sales functions in a firm? Hint:
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How do you suppose CRM can help link the marketing and sales functions in a firm? Hint: Consider the information needed by both groups, and how that information is collected, analysed and distributed for use.
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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