How do you think the firm might use the information it gathers through the internet in database

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How do you think the firm might use the information it gathers through the internet in database marketing activities? How can the information be used to build relationships with customers and prospective customers?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 05, 2024 02:00 AM

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How do you think the firm might use the information it gathers through the internet in database

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Marketing Real People Real Decisions

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