Identify the two important questions a marketing manager must answer to design a winning marketing strategy. Briefly

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Identify the two important questions a marketing manager must answer to design a winning marketing strategy.

Briefly describe why the answer to each question is important. (AACSB: Written and Oral Communication;

Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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