Identify the two important questions a marketing manager must answer to design a winning marketing strategy. Briefly
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Identify the two important questions a marketing manager must answer to design a winning marketing strategy.
Briefly describe why the answer to each question is important. (AACSB: Written and Oral Communication;
Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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