What is marketing myopia? What are the short- and long-term implications for business in this situation? (AACSB:
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What is marketing myopia? What are the short- and long-term implications for business in this situation?
(AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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