Identify the two steps involved in business portfolio planning. Explain why each step is important. (AACSB: Written

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Identify the two steps involved in business portfolio planning. Explain why each step is important. (AACSB:

Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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