Select one company from Table 2.1 and explain why the market-oriented definition is superior to the product-oriented

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Select one company from Tableˆ 2.1 and explain why the market-oriented definition is superior to the product-oriented definition. (AACSB: Written and Oral Communication)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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