Select one company from Table 2.1 and explain why the market-oriented definition is superior to the product-oriented
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Select one company from Table 2.1 and explain why the market-oriented definition is superior to the product-oriented definition. (AACSB: Written and Oral Communication)
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Related Book For
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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