In both developed and developing countries, not all firms have implemented programmes that follow the marketing concept.
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In both developed and developing countries, not all firms have implemented programmes that follow the marketing concept. Can you think of firms that still operate with a production orientation? A selling orientation? What changes would you recommend for these firms?
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Related Book For 
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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