In Class, 1025 Minutes for Teams As college students, you and your friends sometimes discuss the various
Question:
In Class, 10–25 Minutes for Teams As college students,
you and your friends sometimes discuss the various courses you are taking. One of your friends says to you,
“Marketing’s not important. It’s just dumb advertising.”
Another friend says, “Marketing doesn’t really affect people’s lives in any way.” As a role-playing exercise, present your arguments against these statements to your class.
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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