In Class, 1025 Minutes for Teams As college students, you and your friends sometimes discuss the various

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In Class, 10–25 Minutes for Teams As college students,

you and your friends sometimes discuss the various courses you are taking. Assume you overhear your roommate say to another friend, “Marketing’s not important. It’s just dumb advertising.” The other friend says, “Marketing doesn’t really affect people’s lives in any way.” As a role-playing exercise, present your arguments against these statements to your class.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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