For Further Research (Individual) Over time, marketing has moved through different eras, and some organizations have adopted a triple-bottom-line orientation;

they are looking beyond just the financial bottom-line to also consider social and environmental outcomes.

Review the websites of three to five well-known companies. To what extent do they highlight the importance of social and environmental activities in their overall operations? Make a list of some of the activities (or contributions that they make) in this area.