For Further Research (Groups) Select a global or national company that you are familiar with. Examine the

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For Further Research (Groups) Select a global or national company that you are familiar with. Examine the firm’s website and other sources of information about the company to determine its competitive advantages. Who are their biggest competitors? What are each of their competitive advantages? Give three suggestions for how the company can market their products or services to feature their advantages and overcome the advantages of the competition.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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