For Further Research (Individual) One of the items that might be included in the Dark Side of
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For Further Research (Individual) One of the items that might be included in the Dark Side of Marketing is advertising that has the potential to encourage discrimination, criminal behavior, and unsafe activities, or to be insensitive or insulting to certain individuals or groups. Go online and search for various articles that discuss and show hundreds of examples of these types of advertising. Develop a report and if possible discuss your findings with your class.
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Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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