In Class, 1025 Minutes for Teams To better market the university to potential students, you and your
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In Class, 10–25 Minutes for Teams To better market the university to potential students, you and your classmates have been asked to create a segment profile of the typical college student at your school. Write up a descriptive segment profile, or “persona,” of the targeted consumer. Share your description with the class.
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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