In Class, 1025 Minutes for Teams To better market the university to potential students, you and your

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In Class, 10–25 Minutes for Teams To better market the university to potential students, you and your classmates have been asked to create a segment profile of the typical college student at your school. Write up a descriptive segment profile, or “persona,” of the targeted consumer. Share your description with the class.

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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