To better market the university to potential students, you and your classmates have been asked to create
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To better market the university to potential students, you and your classmates have been asked to create a segment profile of the typical college student at your school. Write up a descriptive segment profile, or “persona,” of the targeted consumer. Share your description with the class.
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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