In Class, 1520 Minutes for Teams A straight rebuy purchase for a business is similar to a

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In Class, 15–20 Minutes for Teams A straight rebuy purchase for a business is similar to a habit purchase for a consumer. Given that this is virtually an automatic repurchase, how could a competitive firm structure their marketing activities to win market share from customers who have established business relationships with other firms?

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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