Creative Thinking B2B marketers have usually focused on building relationships and personal selling, whereas social media tends

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Creative Thinking B2B marketers have usually focused on building relationships and personal selling, whereas social media tends to be mainly used personal relationships, entertainment, and light information.

to what extent do you think B2B marketers can effectively use social media networks in their overall marketing efforts? Do you think that the way marketers use social media will differ between B2B and B2C marketing?

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Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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