In Class, 1520 Minutes for Teams think about a tV show that you watched recently, or perhaps

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In Class, 15–20 Minutes for Teams think about a tV show that you watched recently, or perhaps a magazine that you have flipped through, or the last time you were looking at various websites. try to remember the advertisements from those experiences.

Why did you notice certain ads, whereas others which you were also exposed to were essentially screened out? In other words, what made you pay attention to these ads? try to think beyond just the ad design itself, and consider your personal situation at the time as well as your product interests.

What was the key message of each of the advertisements that you can recall? And finally, given your responses, how important is it for marketers to understand the process of perception when designing ads and other marketing communications?

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Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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