In Class, 15–20 Minutes for Teams one of the components of the communications model (refer to Figure 13.2)

suggests that the choice of the medium will influence the overall communication process and how the end consumer will decode the message. For this activity, assume that you want to communicate to your target market that your brand of canned soup, which now comes in a new exciting flavor, is ideal as a main meal during winter for families.

assuming that you were going to use a billboard/

outdoor ad as well as a radio ad, map out how you would design each of these marketing messages. You should keep in mind that radio commercials are typically around 30 seconds in length and that consumers only have one or two seconds to process a billboard ad.