Listed here are five different aspects of a questionnaire to be designed for the crafts guild of Maui, Hawaii. It is to be administered by personal interviewers who will intercept tourists as they are waiting in departure gates at the Maui Airport. Indicate a logical question flow for the questionnaire using the guidelines in Table 8.3.

Data from Table 8.3.

a. Determine how they selected Maui as a destination.

b. Discover what places they visited in Maui, and how much they liked each one.

c. Describe what crafts they purchased, where they purchased them, when they bought them, how much they paid, who made the selection, and why they bought those particular items.

d. Specify how long they stayed and where they stayed while on Maui.

e. Provide a demographic profile of each tourist interviewed.

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TABLE 8.3 Example of a Likert Scale Indicate the degree to which you agree or disagree with each of the following statements. Some- Neither what agree nor disagree disagree Levi's 501 jeans are good looking. Levi's 501 jeans are reasonably priced. Your next pair of jeans will be Levi's 501 jeans. Levi's 501 jeans are easy to identify on someone. Levi's 501 jeans make you feel good. Strongly disagree O Disagree O O O Some- what agree O Agree O Strongly agree