More and more companies are developing word-ofmouth or buzz marketing campaigns. Is buzz marketing just a craze
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More and more companies are developing word-ofmouth or buzz marketing campaigns. Is buzz marketing just a craze that will fade in a year or two or is it here to stay? Do you think buzz is effective? Why do you feel that way?
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Aysha Ali
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matriculation in science topics; inter in computer science; bachelors in business and information technology
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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