More and more companies are developing word-ofmouth or buzz marketing campaigns. Is buzz marketing just a craze

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More and more companies are developing word-ofmouth or buzz marketing campaigns. Is buzz marketing just a craze that will fade in a year or two or is it here to stay? Do you think buzz is effective? Why do you feel that way?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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