With an IMC programme, firms need to coordinate all of the marketing communications activities. What do you

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With an IMC programme, firms need to coordinate all of the marketing communications activities. What do you see as the problems inherent in implementing this?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 05, 2024 02:00 AM

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With an IMC programme, firms need to coordinate all of the marketing communications activities. What do you

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Marketing Real People Real Decisions

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