Consumers are becoming concerned that the proliferation of databases is an invasion of an individuals privacy. Do

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Consumers are becoming concerned that the proliferation of databases is an invasion of an individual’s privacy.

Do you feel this is a valid concern? How can marketers use databases effectively and, at the same time, protect the rights of individuals?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 05, 2024 02:00 AM

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Consumers are becoming concerned that the proliferation of databases is an invasion of an individuals privacy. Do

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Marketing Real People Real Decisions

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