On what basis would you select alternative courses of action for use in a test market?

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Marketing Research: An Applied Approach

ISBN: 187935

3rd Edition

Authors: Thomas C. Kinnear, James R. Taylor

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Question Posted: Oct 29, 2024 01:00 AM

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On what basis would you select alternative courses of action for use in a test market?
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On what basis would you select alternative courses of action for use in a test market?

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Marketing Research: An Applied Approach

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