Retailers often place impulse purchase items such as magazines and chocolate bars near the entrance to the

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Retailers often place impulse purchase items such as magazines and chocolate bars near the entrance to the shop or near the checkout area. How would you describe the decision process for these products? Why are these locations effective?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 11:00 AM

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Retailers often place impulse purchase items such as magazines and chocolate bars near the entrance to the

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Marketing Real People Real Decisions

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