Some marketing or consumption activities involve the (literal) consumption of people voluntarily or not. In one

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Some marketing or consumption activities involve the (literal)

consumption of people – voluntarily or not. In one recent controversial incident, a man in Germany advertised on the internet to find someone who wanted to be killed and eaten

(we are not making this up). He actually found a willing volunteer and did just what he promised – and was jailed for manslaughter. If a person consents to be ‘consumed’ in some way, is this still an ethical problem? What of value is being exchanged here? Would it be different if a person ate part of themselves?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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