User-generated commercials seem to be part of a broader trend towards user-generated content of all sorts. Examples

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User-generated commercials seem to be part of a broader trend towards user-generated content of all sorts. Examples include YouTube, Pinterest (where users post photos and comment on others’ pictures), blogging and video sharing sites like YouTube.com. Do you think this is a passing fad or an important trend? How (if at all) should marketers be dealing with these activities?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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