Understand the various forms of qualitative research, including direct procedures such as focus groups and depth interviews,

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Understand the various forms of qualitative research, including direct procedures such as focus groups and depth interviews, and indirect methods such as projective techniques.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Oct 28, 2024 02:01 AM

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2. Understand the various forms of qualitative research, including direct procedures such as focus groups and depth interviews, and indirect methods such as projective techniques.
2. Understand the various forms of qualitative research, including direct procedures such as focus groups and depth interviews, and indirect methods such as projective techniques.
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Understand the various forms of qualitative research, including direct procedures such as focus groups and depth interviews,

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Marketing Research : An Applied Orientation

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