Visit http:// ideas.lego.com . How does LEGO use crowdsourcing to find innovative new product ideas? (AACSB: Written
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Visit http:// ideas.lego.com . How does LEGO use crowdsourcing to find innovative new product ideas?
(AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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