Describe the R-W-W (real, win, worth doing) new product screening framework. How is it used? (AACSB: Written
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Describe the R-W-W (real, win, worth doing) new product screening framework. How is it used? (AACSB:
Written and Oral Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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