When do firms engage in business analysis as part of the new product development process? What happens
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When do firms engage in business analysis as part of the new product development process? What happens during this step? Why is business analysis an important step in the process? (AACSB: Written and Oral Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler
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