Visit the Web site of a company of your choice. Suppose the management decision problem facing this

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Visit the Web site of a company of your choice. Suppose the management decision problem facing this company is to expand its share of the market. Obtain secondary data from the Web site of this company and other sources on the Internet that are relevant to this problem.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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