What is a service? What are the important characteristics of services that make them different from goods?

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What is a service? What are the important characteristics of services that make them different from goods? Appendix

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Question Posted: Jul 04, 2024 09:01 AM

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What is a service? What are the important characteristics of services that make them different from goods?
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What is a service? What are the important characteristics of services that make them different from goods?

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Marketing Real People Real Choices

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