What is a service? What are the important characteristics of services that make them different from goods?

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What are some ways marketers practice capacity management for services?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 03, 2024 02:03 AM

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What is a service? What are the important characteristics of services that make them different from goods?
What is a service? What are the important characteristics of services that make them different from goods? Appendix
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What is a service? What are the important characteristics of services that make them different from goods?

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Marketing Real People Real Choices

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