What is B2C e-commerce? What are some benefits of B2C e-commerce for consumers and for marketers? What

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What is B2C e-commerce? What are some benefits of B2C e-commerce for consumers and for marketers?

What are the limitations of B2C e-commerce?              Appendix

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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