What is B2C e-commerce? What are some benefits of B2C e-commerce for consumers and for marketers? What
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What is B2C e-commerce? What are some benefits of B2C e-commerce for consumers and for marketers?
What are the limitations of B2C e-commerce? Appendix
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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