What is derived demand, and why is it important in business-to-business marketing? Provide an example. (AACSB: Written

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What is derived demand, and why is it important in business-to-business marketing? Provide an example.

(AACSB: Written and Oral Communication)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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