How would the buyer decision process for a sports fan preparing to buy a pair of gloves

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How would the buyer decision process for a sports fan preparing to buy a pair of gloves to wear in the stands at a professional hockey game differ from that of a snowboarder purchasing a pair of gloves? How would you use this knowledge to develop an advertising plan?

(AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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