What is return on marketing investment (rOMI)? how does considering marketing as an investment instead of an

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What is return on marketing investment (rOMI)? how does considering marketing as an investment instead of an expense affect a firm? LO-7

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Question Posted: Jul 03, 2024 10:10 AM

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What is return on marketing investment (ROMI)? How does considering marketing as an investment instead of an expense affect a firm?
What is return on marketing investment (rOMI)? how does considering marketing as an investment instead of an expense affect a firm? LO-7
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What is return on marketing investment (rOMI)? how does considering marketing as an investment instead of an

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Marketing Real People Real Choices

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